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SWPRx participants can use their “Fresh Produce Coupons” at any of the approved locations below. This includes farmers markets, mobile markets, and stores that sell fresh fruits and vegetables.

How does it work?

How to Spend Fresh Produce Coupons

Shop at participating locations.
Choose any fresh fruits and vegetables.
When you go to the check out or market vendor, use your coupons to pay, just like cash.
If you have questions, ask the manager on site, they can help you!

Important Things to Know before You Go

Fresh Produce Coupons work like cash, so $5 will pay for $5 of fruits and vegetables.
These coupons can only be used to buy fresh fruits and vegetables.
No change will be given if you do not use the whole coupon.
For fruits and vegetables you buy with the coupons, you will not be charged sales tax.

Participating Locations

Click the map below to find a place near you that accepts Fresh Produce Coupons. Locations in Roanoke and Floyd.

SWPRx Locations Map clickable

Floyd Area Locations

Blacksburg Farmers Market

108 W. Roanoke St., Blacksburg, VA 24060
Wednesdays, 2pm-6pm (April-November)
Saturdays, 8am-2pm (April-October), 9am-2pm (November)

Floyd EcoVillage Farm Store

188 EcoVillage Trail, Floyd, VA 24091
Fridays, 1pm-4pm

Floyd Farmers Market

203 S. Locust St.,
Floyd, VA 24091
Saturdays, 9am-1pm (May-December)
Thursdays, 2pm-6pm (May-October)
Saturdays, 10am-1pm (January-April)

Harvest Moon Food Store

227 N Locust St.,
Floyd, VA 24091
Mondays-Saturdays, 9am-6:30pm

Slaughters’ Supermarket

536 Floyd Hwy S,
Floyd, VA 24091
Mondays-Saturdays, 6am-7pm
Sundays, 7am-6pm

Willis Village Mart

5602 Floyd Hwy S #1, Willis, VA 24380
Mondays-Saturdays, 5am-10pm
Sundays, 7am-10pm

Roanoke Area Locations

Lick Run Farmers Market

1626 10th St., Roanoke, VA 24012
Last Wednesday of the month, April-October: 4/30, 5/28, 6/25, 7/30, 8/27, 9/24, 10/29

Grandin Village Farmers Market

2080 Westover Ave. SW, Roanoke, VA 24015
Saturdays, 8am-12pm (April-November)

LEAP Community Store

1027 Patterson Ave. SW, Roanoke, VA 24016
Wednesdays-Fridays, 12pm-7pm

LEAP Mobile Market

Visit webpage for various locations and schedule.

West End Farmers Market

1027 Patterson Ave., Roanoke, VA 24016
Tuesdays, 3-6pm, year round

Market on Melrose

Market on Melrose

2502 Melrose Ave. NW, Roanoke, VA 24017
Open Daily, 7am-8pm

Roanoke Co+op: Downtown

1 Market Square SE #115, Roanoke, VA 24011
Mondays-Saturdays, 10am-6pm
Sundays, 11am-5pm

Roanoke Co+op: Grandin Village

1319 Grandin Rd. SW, Roanoke, VA 24015
Open Daily, 7am-9pm

Salem Farmers Market

3 E. Main St., Salem, VA 24153
Wednesdays, 3-6pm (July-September)
Saturdays, 8am-12pm (April-December)

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